HOOKED: How to Build Habit-Forming Products

HOOKED: How to Build Habit-Forming Products offers an expert guide to creating engaging products that drive user habits. This book breaks down the psychology behind user behavior and provides practical frameworks to build products that keep customers coming back. Ideal for designers, marketers, and product managers, it reveals key strategies to increase user retention and foster meaningful engagement.

Table of Contents

1. Introduction: Why Habits Matter

2. Understanding Human Behavior and Habit Loops

3. The Psychology of Desire

4. The Hook Model: An Overview

5. Trigger: Sparking the Habit

6. Action: Simplifying the User’s Path

7. Variable Reward: The Secret Sauce of Habit

8. Investment: Creating a Reason to Return

9. Designing for Emotion

10. The Ethics of Habit-Forming Design

11. How to Identify Opportunities for Habit Formation

12. Building Your First Hook Cycle

13. Measuring and Optimizing Hooked Products

14. The Role of Community and Social Influence

15. Habit Testing and Iterative Design

16. Case Studies: Products That Hooked the World

17. Breaking Bad Habits: When to Unhook

18. Future Trends in Habit-Forming Technologies

19. Challenges and Pitfalls to Avoid

20. Conclusion: Building Products That Truly Matter