Why Things Catch On The Science of Contagious Ideas, Products, and Behaviors

Unlock the secrets behind why some ideas, products, and behaviors rapidly spread while others fade away. This insightful book delves into the science of contagiousness, exploring key factors that drive social transmission. Drawing on research and real-world examples, it equips readers with expert knowledge to craft messages and innovations that resonate deeply and achieve widespread adoption. Perfect for marketers, entrepreneurs, and social scientists looking to understand and leverage the mechanics of influence.